Berry is a resident of Los Angeles and a native of Los Angeles County.
He is the youngest of two sons of Russell W. Berry, a sales representative
for a pneumatic tool company, and Alleen Berry, a housewife. Russell
and Alleen were married for 49 years until Russell's death in 1997. Alleen
passed away in 2009 at the age of 84.
attended Garfield Elementary School in Alhambra, California, and in 1975
he graduated from Alhambra High School. While at Alhambra High School,
Reed's communication skills were recognized when he was named the winner
of an essay contest on "What's Right With America". He received
a $50.00 U.S. Savings Bond and he was the guest of honor at a dinner held
by a local political club. While attending high school, Reed was working
full-time at a nearby McDonald's restaurant and, on the day he turned 16,
he purchased his first car. He anxiously obtained his driver's license
and enjoyed driving, but little did he know that driving would later
play such an important role in his life.
graduating from Alhambra High School, Reed went on to attend Pasadena City
College and later attended The Columbia School of Broadcasting in Hollywood.
During this time, Reed made his career in foodservice management and, at
one point, was a Foodservice Supervisor at Los Angeles International Airport.
In 1987, Reed was able to combine his management background with his love
of entertainment when he accepted a supervisory position with California's
first comedy-based traffic violator school which was called Lettuce
Amuse U Comedy Traffic School. Shortly after joining Lettuce
Amuse U, Reed Berry began co-hosting his first talk radio program, "The
Friday Special", on KIEV 870 AM in Los Angeles. The show was very entertaining
and, upon hearing the show, the President of Lettuce Amuse U asked Reed
to start teaching comedy traffic school classes. Although he had never
done stand-up comedy before, Reed accepted the challenge. In 1992,
Reed left Lettuce Amuse U to accept a position as an Instructor and Field
Supervisor for Improv Comedy Traffic School, which is associated
with the world famous comedy club The Improv. In 2001, Reed
left Improv Traffic School to join the teaching staff of the
Traffic Safety Institute.
a bonafide traffic safety expert, Reed Berry is frequently asked to be
a guest on radio and television programs. In an attempt to create
an easy-to-remember media identity, Reed Berry became "The Traffic Guy".
Reed has been a guest on such television shows as "Crook & Chase",
on PAX-TV and "The KTLA Morning News" and
has been featured on Fox News Channel, "Eye to Eye with Connie
Chung", "CBS This Morning" and on the British news and entertainment
program "Exclusive" in the United Kingdom. He has also been
featured in such publications as The Los Angeles Times Magazine,
Week and The Times (London, England), just to name
a few. From 1998 to 1999, Reed Berry was the co-creator and co-host
of "Traffic Jam" on KRLA 1110 AM in Los Angeles, the first
talk radio show in America for and about drivers! Each show
"Celebrity Driver of the Week" and the celebrity
guest on the very first show was none other than the ultimate car enthusiast,
Jay Leno! Reed has always been a fan of Leno and was on hand to interview
Jay as he unveiled his star on the Hollywood Walk of Fame in April, 2000.
addition to teaching traffic school classes throughout southern California,
Reed Berry conducts safe driving seminars for corporations as well as drug
awareness programs for public schools and organizations such as California
Conservation Corps. For his work in the field of drug awareness
education, Reed Berry received the Citizen Activist Commendation Award
the National Commission Against Drunk Driving in Washington, D.C. and an
of Honor from RADD (Recording Artists, Actors and Athletes Against
Drunk Driving). In October, 1999, "The Traffic Guy" was the
keynote speaker for the Governor's Highway Safety Conference in Pennsylvania
and in June, 2001, he was the featured speaker for the closing session
of the International Child Passenger Safety Technical Conference in Indiana.
Then it was off to Oregon where he served as keynote speaker for the Oregon
Transportation Safety Conference and later, he was the featured speaker
for the Oregon Judicial Conference.
2007, Reed was selected to be the Driving Safety Expert for the popular
international "how to" website VideoJug.com, joining such world-class
experts as actor/environmentalist Ed Begley, Jr. and child safety expert
Mark Klaas. Reed also serves as a Contributing Editor to LACar.com
and is a member of Motor Press Guild.
Berry has appeared as a contestant on four television game shows, most
recently "Weakest Link".