In 1988, Reed Berry co-hosted
his first talk radio show, "The Friday Special" on KIEV 870 AM in
Los Angeles. Later, he co-hosted
"L.A.'s Travel Show"
on KIEV, "The Weekend Special" which aired on KNDI 1270 AM
in Honolulu and
"The Kenny & Reed Show" on KRLA 1110 AM in Los
Angeles. As one of southern California's most popular traffic school
instructors, Reed became known as "The Traffic Guy" and was frequently
asked to be a guest on local, national and international radio programs
to discuss driving-related issues. Whenever he would appear as a guest
on a radio program, phone lines would light up because people care about
the issues related to being behind the wheel!
In 1998, Reed Berry co-created
and co-hosted the first talk radio show in America for and about drivers,
"Traffic
Jam", which was heard Saturdays on KRLA 1110 AM in Los Angeles through
the summer of 1999. Each show featured experts from the world of
driving as well as a "Celebrity Driver of the Week". The celebrity
guest on the very first show was none other than the ultimate car enthusiast,
Jay Leno! Bob Barker, Walter Matthau, Howie Mandel, Steve Allen,
Dennis Franz and Casey Kasem were also featured as "Celebrity Drivers"
on the show, just to name a few. Because it was a live call-in show,
listeners would phone in throughout the broadcast to discuss issues, ask
questions and win prizes!
Game Show Host
Wink Martindale
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Bernard Parks
Former Chief, LAPD
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TV Legend
Steve Allen
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"Traffic Jam" was a unique
and popular show which received much media attention. The program
was featured in The Los Angeles Times, The Orange County Register, The
Daily News, The Pasadena Star-News, Talkers Magazine and in the internet
radio columns LARadio.com and RadioDigest.com. Reed Berry and his
co-host were interviewed for local television news programs and were guests
on "Great Day America", a national television talk show that aired on PAX-TV.
"Traffic Jam" was as entertaining
as it was informative, and frequently the show went on the road for live
remote broadcasts from interesting and exciting places such as The Museum
of Television & Radio in Beverly Hills, The Rose Bowl in Pasadena,
Sea World in San Diego and the Petersen Automotive Museum in Los Angeles.
Live from
Sea World in San Diego
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On location at the
Petersen Automotive Museum
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In 1999, Reed Berry received
an Award of Honor from RADD (Recording Artists, Actors and Athletes
Against Drunk Driving) for using the radio show to promote safe, sober
driving.
Reed Berry continues to
make guest appearances on radio programs around the country. He is a regular
contributor to "The Larry Marino Show" on NewsTalk 590 KTIE in Southern
California's Inland Empire. You'll also hear him talking traffic from time
to time on "Conway & Whitman" on 97.1 FREE FM in Los Angeles.
If you turn on the radio
and hear a traffic-related issue being discussed, there's a good chance
the guest expert being interviewed is Reed Berry, "The Traffic Guy".
Photography and Production Assistance -
Ronald Esquivel
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REED
BERRY ON THE RADIO